Professional Search Engine Optimization With PHP

Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

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Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized — and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:

• Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.
• Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.
• Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.
• Improving their visibility by creating business blogs with Blogger.
• Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.

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Learning Web Design

Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning — defining how the Web and web pages work — and builds from there. By the end of the book, you’ll have the skills to create multi-column CSS layouts with optimized graphic files, and you’ll know how to get your pages up on the Web.

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Bomb Scare - The History and Future of Nuclear Weapons

Since their inception, nuclear weapons have multiplied at an alarming rate, leaving everyone from policymakers to concerned citizens wondering what it will take to slow, stop, or even reverse their spread. With clarity and expertise, Joseph Cirincione presents an even-handed look at the history of nuclear proliferation and an optimistic vision of its future, providing a comprehensive survey of the wide range of critical perspectives.

Cirincione begins with the first atomic discoveries of the 1930s and covers the history of their growth all the way to current crisis with Iran. He unravels the science, strategy, and politics that have fueled the development of nuclear stockpiles and increased the chance of a nuclear terrorist attack. He also explains why many nations choose not to pursue nuclear weapons and pulls from this the outlines of a solution to the world's proliferation problem: a balance of force and diplomacy, enforcement and engagement that yields a steady decrease in these deadly arsenals.

Though nuclear weapons have not been used in war since August 1945, there is no guarantee this good fortune will continue. A unique blend of history, theory, and security analysis, Bomb Scare is an engaging text that not only supplies the general reader and student with a clear understanding of this issue but also provides a set of tools policymakers and scholars can use to prevent the cataclysmic consequences of another nuclear attack.

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Head First PMP: A Brain-Friendly Guide to Passing the Project Management Professional

The Project Management Professional certification exam is an important asset to software developers who want to move up to management, and for many projects, it's a requirement. Given the depth of knowledge required to pass the exam, studying for it is a niche book market unto itself. O'Reilly's Head First PMP is a typical member of the unique and whimsical Head First book series — full of interesting ways to learn a majority of the important material, but lacking the last 20% of the effort necessary to fully prepare a reader for the exam.

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Project Management Professional Study Guide

Whether you're a current project manager seeking to validate the skills and knowledge acquired through years of practical experience or a newcomer to the PM field looking to strengthen your resume, the PMP certification from the Project Management Institute (PMI) provides you with the means to do so. This updated edition of the best-selling PMP: Project Management Professional Study Guide was developed to help you prepare for this challenging exam, and includes additional study tools designed to reinforce understanding of critical subject areas.
Key Topics Include:

• Project Initiation. Determining project goals, identifying constraints and assumptions, defining strategies, producing documentation.
• Project Planning. Refining a project, creating a WBS, developing a resource management plan, establishing controls, obtaining approval.
• Project Execution. Committing and implementing resources, managing and communicating progress, implementing quality assurance procedures.
• Project Control. Measuring Performance, taking corrective action, ensuring compliance, reassessing control plans, responding to risk event triggers.
• Project Closing. Documenting lessons learned, facilitating closure, preserving records and tools, releasing resources.
• Professional Responsibility. Ensuring integrity, contributing to knowledge base, balancing stakeholder interests, respecting differences.

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The Golden Book of Chemistry Experiments. How to Set Up a Home Laboratory: Over 200 Simple Experiments

Golden Press | 1960 | ISBN N/A | Pages 114 | PDF | 26.8 MB

The Golden Book of Chemistry Experiments was a children's chemistry book written in the 1960s by Robert Brent and illustrated by Harry Lazarus. Many of the experiments contained in the book are now considered highly dangerous for unsupervised children, and would not appear in a modern children's chemistry book. OCLC lists only 126 copies of this book in libraries worldwide. It was said that the experiments and information contained herein were too dangerous for the general public.

The book was a source of inspiration to David Hahn, nicknamed "the Radioactive Boy Scout" by the media, who tried to collect a sample of every chemical element and also tried to build a nuclear reactor, which lead to the involvement of the authorities.

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Why Men Die First:: How to Lengthen Your Lifespan

272 pages | May 27, 2008 | PDF | 1 Mb

Legato, a physician and one of the founders of gender specific medicine, provides a broad-brush look at the relative fragility of men who "at every point of their lives die an average of seven years earlier than women." Much of the book will be familiar to anyone who read John Gray's Men are from Mars, Women are from Venus (or, indeed, Legato's own Why Men Never Remember and Women Never Forget), emphasizing the debatable notions that men and boys are aggressive where most women are team players, and that women value "the ambiance of the workplace and their relationship with other workers" over attaining power within a corporate structure. She breaks newer ground when she examines the genetics; the Y chromosome, she contends, may be more vulnerable to mutation, leading her to ponder whether "men have a future," or might disappear in 125,000 years (on the other hand, it may be that "the Y drives evolution"). Later chapters look at depression, diseases, sports and work as they relate to men. Though a well-sourced overview, Legato's attempt to give readers a "new view of men" suffers from a lack of fresh perspective.

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Playboy february 2009 - Ukraine

DjVu | 129 pages | Russian | 38.16 Мb

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Microsoft Office Excel 2007 Formulas

• This book is a single reference that’s indispensable for Excel beginners, intermediate users, power users, and would-be power users everywhere
• Fully updated for the new release, this latest edition provides comprehensive, soup-to-nuts coverage, delivering over 900 pages of Excel tips, tricks, and techniques readers won’t find anywhere else
• John Walkenbach, aka "Mr. Spreadsheet," is one of the world’s leading authorities on Excel
• Thoroughly updated to cover the revamped Excel interface, new file formats, enhanced interactivity with other Office applications, and upgraded collaboration features
• Includes a valuable CD-ROM with templates and worksheets from the book

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